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About Us
We Believe, "Sleep is your Superpower"™
Here at Overnight Beauty,we believe that sleep—yes, sleep!—is your ultimate superpower. Your secret weapon to optimal well-being in this crazy thing called life. And the reason is simple: When you cash in a full eight hours of uninterrupted shut-eye, your body recharges, allowing you to look and feel like the very best version of yourself. Eyes are brighter and whiter! Skin is clearer and glowier! Energy levels are boosted two-fold! And all because of good old sleep.
The only problem is, recent studies show that nearly two-thirds of us aren’t getting enough zZzzs on a regular basis—and that our skin, hair, and mental health is suffering as a result of it. So where does Overnight Beauty come in? Specifically designed to soothe the body and mind, our self-care essentials send your brain straight into sleep mode, so you can stop counting sheep, get your much-needed zZzzs, and wake up looking and feeling like the super-human that you are. Sounds like a plan?
About Our Founder
At 35, I looked like I had it all—the career, incredible friends, and an amazing new home in sunny LA. Secretly though, I was burnt out to the max, running on five or less hours of sleep a night and on the brink of total exhaustion. Even when I was sleeping, my mind was still constantly active—running numbers for deals and stressing over work details—so I never felt properly rested when I woke up. After collapsing at the office not once, but twice in one day—I knew something was seriously off. That something had to change, ASAP. Lo and behold, extensive testing revealed my issue was lack of quality sleep. That’s right… It turns out not getting enough solid, deep sleep was single-handedly impacting almost every aspect of my health, from my skin and stress levels, to my hair, vision, and more. From there on out I decided to make rest a top priority of mine, and I dedicated myself to learning how I could help improve my quality of zZzzs through wellness and self-care rituals. After delving into making my own natural skin-care formulas (and receiving great feedback from friends and fam who tried them), I eventually came up with the idea to create a line of products that are rooted in ritual and supportive of quality sleep. That’s how Overnight Beauty was born and became my way of blending sleep, wellness, and beauty together, as they ultimately all go hand in hand. I was able to transform my health, skin, and overall well-being with these rest-promoting products, and my hope is that they’ll bring you the same benefits. Here’s to sleep always being your number one superpower.
Love and zZzzs,
Ruthie
